Chinti and Parker – Patternity editorial influence

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Chinti and Parker ( Sustainable knitwear specialists ) collaborated with Paternity to create a collection in 2013 Autumn/Winter. They used building blocks from the urban city that frame everyday lives as inspiration to design patterns.

The collaboration made it obvious that by using patterned shapes and geometry it encouraged an awareness all over the world of Chinti and Parker’s timeless shapes and commitment to sustainable style. This collaboration of pattern in navy, black, navy & cream shows presence within the everyday environments and its ability to positively engage us. I love how in the editorial the patterns where matched up with the fashion they both compliment each other. The individual images of the buildings and architecture are rich in contrast and the effects of shadow and highlight more them look more structural. I love how the patterns from the clothing where then seeked in the building and at some close up shots , showing the intent and concept behind the shots.

This again is something I want to consider in my work when matching up the still location shots and the ones including fashion.

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