ADVERTISEMENT FLYERS

poster

Again after creating a website and photographs for Singapora Lounge to help them create a constant theme throughout their new rebranding. This is a flyer that I designed to help get their name out which can be handed out and put in other business. It is currently placed in the bar at the front for customers to take in further reference.

I created it on photoshop using my own photographs and sketches, done on photoshop, and kept the colour scheme the same as the website to create familiarity.

Inspiration

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When looking at bar flyers they’re often quite simplistic, including relevant information such as bar address contact, website. There is often images of what they sell, such as drinks. On my own flyer I added the drinks that were photographed. Designs that I found were all very graphical which again I thought I’ld add some illustrative designs drawn on photoshop.

Jacqueline Bissett

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Bissett is a graphic illustrative designer. I like her work as it has a very sketchy feel to it and it quite linear although they are done on the computer they resemble hand sketches well. The use of adding block colours makes the sketches stand out as they are not used all over the image just in blocked sections. Jacqueline has two styles. Her watercolour style sees splashes of colour bled onto a wet page. It’s a playful approach, quickly executed, and with scope to tweak the look and feel in tune with the client’s brief. Black lines are added to the soft watercolours to really give the images some definition. She uses a range of photographs as reference, piecing them together into an entirely new image. Everywhere she goes, she takes photos for later use
Her second style is collage, using Letrafilm to transfer blocks of colour onto the page and build up an illustration from shapes and lines. Letrafilm has been discontinued by Letraset, but Jacqueline has her own hidden stash. When certain colours run out, she augments her images using Pantone pens on tracing paper and cuts out the shapes or edges she needs. I like the style of quick sketch designs and have taken this forward to draw over the already taken cocktail images. I’ve the used the same pencil technique to colour in the odd colour section.

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